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living homes
Prefabricated homes are houses manufactured
off-site in advance, usually in standard section,
that can easily be shipped and get assembled on-site. The objective of this project is to promote Living Homes, a pioneer in the green prefab housing industry, who fused the idea of nature
and technology together. The target audience range from 30+ year old, who are environmentally conscious and admire great modern architecture design. The inspiration for the logo came from the dynamic movement of how these houses are assembled. The book cover itself uses leftover materials from the site.
2011
identity, Print Design
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flanigan farms
Flanigan Farm Natural Foods was the first nuts and fruits company to manufacture and sell dry-roasted peanuts in 1979. After more than three decades in the business, with a growing number of healthy snacks produced, it is time to reinvent their identity starting with their packaging system to stand out from their followers and competitors. This project includes creating a set of four flavors for the lower margin, priced at $3 per pack, and a higher margin, priced at $10 per pack.
2011
Packaging
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half empty, half full
Why are we happy? That is the question. Dan Gilbert asked the exact same question at his talk during the TED Conference. The main purpose of this project is to raise awareness about happiness, and how it should never be one's lifelong goal, but rather just enjoy the process. In this book, there are a few common myths and opinions on what can make one's happy. It also includes a lot of data research and statistics that Dan Gilbert and a few other scientist or psychologists have done to support their theory.
2011
Print Design
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opus one winery
Opus One, which means 'the first masterpiece', is America's first, ultra-premium brand wine born under the partnership of Chateau de Rothschild and Robert Mondavi. The objective of this project
is to redesign their wine label to reflect their exquisite and delicate wine production technique. This includes designing two lower-tier Cabernet Sauvignon and Chardonnay priced on $40 per bottle, and a higher-tier Cabernet Sauvignon priced at $150 per bottle that comes with a wine case. The inspiration for the new label came from 1800s music sheet covers.
2011
Packaging
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readefined
Twenty percent of the population in the United States alone suffers from what's known as dyslexia and other reading difficulties. That is one in five people. Research have proven that with a little bit more time and care, typeface design can actually help speeding up their reading process, and this objective of this project is to create a conference that will address this particular issue. The book itself would be a takeaway for the attendees, which would include designers, scientists, educators, and researchers, who will collaborate together in finding viable solutions for the dyslexics.
2011
Print Design, Typography
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clif bar family foundation
Clif Bar Family Foundation grew out of Clif Bar's commitment to support inspiring non-profit organizations. The main objective is to create a new brand image for the Clif Bar Family Foundation that capture their personality, their unique vision and mission, as well as having a strong tie to the Clif Bar Company image. The inspiration of the logo came from Clif's love of nature and the five pillars that they stand for. Each of the leaves represent each of the pillars and together they are bound in an endless circle.
2011
Identity Design
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kirkland food
The objective of this collaborative project is to redesign Costco's packaging system in an effort
to keep their customers it gained during the recession. Kirkland food line was inspired by their proudly-owned organic farms and the quality that came through in each and every product. The main focus is to keep Costco's no-frills personality,
but at the same time still have an attractive and functional package.
2011
Packaging
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sinegal & brotman
In an effort to keep Costco's customers it gained during the recession, Sinegal & Brotman, a private label for bedding and furniture category is created to compete with other department store brands. The theme of contemporary countryside was the main inspiration for the brand. The focus is to give a luxury-level quality products, that is functional, attractive and customer friendly.
2011
Identity Design, Packaging
